Established in 2007, the venture was started jointly by
Mr.Haresh Mataliya & Mr.Nimesh Joshi. The idea of coming
together was a common interest / liking for eating
/enjoying bakery items. Two brains, one with business
acumen and other professionally /technically qualified &
trained in bakery products manufacturing, got together
to form PRIDE FOOD, the "classic bake" brand.
The market though having variety of brands was still
lacking in quality as far as certain produce like
muffins & cup cakes. The gourmets they are Mr.Haresh &
Mr.Nimesh in bakery products, decided to launch a
“product that would match & excel those products
available in market”. New flavors not introduced before
and totally vegetarian product (eggless) would be the
USP of Pride Foods. To Create a niche in the Muffin &
Cup Cake segment is the prime target.
To achieve the above vision, efforts will be for -
• Quality with variety in flavors (initially 3 common
flavors + 1 new flavor)
• Creating awareness about the consumption (when & how)
of Cup cake & Muffins to the middle &
upper middle segments through promotions
• Maintaining highest standards of hygiene and
manufacturing practices of the trade.
• Forming a strong network of distributors & retailers.
THE BRAND – “CLASSIC BAKE”
When the vision is to create & excel in quality of the
product to be launched, the produce – Cup Cake & Muffins
have to be baked to perfection, deliciously flavored,
spongy with good shelf life – all the characteristic of
a classic bakery product, hence the name
Food’s is launching it’s brand of cup cakes, Bar Cake
and muffins under the brand name of
production trials have been successful and the feedback
for taste, consistency and presentation is positive.
USP of Classic Bake products
Eggless Cake and vegetarian ingredients (in 4 flavors)
New flavor to be introduced in the market – Banana
Attractive packing and available in different sizes
Pride Food, a professionally
managed bakery has planned a marketing strategy that
will target different segments of consumers, direct and
indirect. The approach to market the product is as under
1) Channel Network
• Manufacturer – Distributors – Retailers – End
Consumers. A Survey was conducted to understand the
distribution network for our product. Initially since
the time required for deliveries would be a constraint,
it was decided that I first phase, our product would be
launched in the western suburbs, Bandra to Bhayander
• In the 1st phase of 3 months we will appoint
distributors from Dahisar to Bandra. Total no. of
distributors will be 6 with 12 days of working cycle. We
will not restrict ourselves if trade enquiry is
generated in Mumbai’s other part during this period.
2) Modern Trade
• Modern Trade consist of Chain of Retail stores,
Super Markets, Hyper Markets, Super malls, institution
etc. Initial meetings have been done by our sales team
for gauging the requirements /procedures for supply.
• Presently 12 big firms are operative in Mumbai,
with 102 branches.
• It consist Schools, Colleges, Hospitals, Hotels,
Flight Kitchens, Corporate & industrial canteen
• One Senior Area Sales Manager with 10 Sales
Representative to take care of the entire network have
been recruited. The basic field work of meeting
potential customers sampling has started and the follow
up on feedback is being handled by professional agency.
• Leading Marketing Consultancy firm ‘Sixth Sense
Management Consultancy’ having wide experience in FMCG
product marketing /networking has been appointed to
guide Pride Foods team.
We have planned promotional activities under the
guidance of our Marketing Consultancy Firm to promote
products thru different activities like:
• Product Scheme – at launching levels, festive
• Sales Promotions (live / display / interactive)
targeting specific segments like supermarkets, school
• POP materials for retail shops /supermarkets.
• Target based Incentives to Distributors & Sales