Established in 2007, the venture was started jointly by Mr.Haresh Mataliya & Mr.Nimesh Joshi. The idea of coming together was a common interest / liking for eating /enjoying bakery items. Two brains, one with business acumen and other professionally /technically qualified & trained in bakery products manufacturing, got together to form PRIDE FOOD, the "classic bake" brand.

The market though having variety of brands was still lacking in quality as far as certain produce like muffins & cup cakes. The gourmets they are Mr.Haresh & Mr.Nimesh in bakery products, decided to launch a “product that would match & excel those products available in market”. New flavors not introduced before and totally vegetarian product (eggless) would be the USP of Pride Foods. To Create a niche in the Muffin & Cup Cake segment is the prime target.

To achieve the above vision, efforts will be for -
• Quality with variety in flavors (initially 3 common flavors + 1 new flavor)
• Creating awareness about the consumption (when & how) of Cup cake & Muffins to the middle &
  upper middle segments through promotions
• Maintaining highest standards of hygiene and manufacturing practices of the trade.
• Forming a strong network of distributors & retailers.

When the vision is to create & excel in quality of the product to be launched, the produce – Cup Cake & Muffins have to be baked to perfection, deliciously flavored, spongy with good shelf life – all the characteristic of a classic bakery product, hence the name “CLASSIC BAKE”.


Pride Food’s is launching it’s brand of cup cakes, Bar Cake and muffins under the brand name of “CLASSIC BAKE”. The production trials have been successful and the feedback for taste, consistency and presentation is positive.

  USP of Classic Bake products
Eggless Cake and vegetarian ingredients (in 4 flavors)
New flavor to be introduced in the market – Banana
Attractive packing and available in different sizes (piece wise)

  Marketing Approach
Pride Food, a professionally managed bakery has planned a marketing strategy that will target different segments of consumers, direct and indirect. The approach to market the product is as under

1) Channel Network
Manufacturer – Distributors – Retailers – End Consumers. A Survey was conducted to understand the distribution network for our product. Initially since the time required for deliveries would be a constraint, it was decided that I first phase, our product would be launched in the western suburbs, Bandra to Bhayander only.

In the 1st phase of 3 months we will appoint distributors from Dahisar to Bandra. Total no. of distributors will be 6 with 12 days of working cycle. We will not restrict ourselves if trade enquiry is generated in Mumbai’s other part during this period.

2) Modern Trade
Modern Trade consist of Chain of Retail stores, Super Markets, Hyper Markets, Super malls, institution etc. Initial meetings have been done by our sales team for gauging the requirements /procedures for supply.

Presently 12 big firms are operative in Mumbai, with 102 branches.

3) Institutional Sales:
It consist Schools, Colleges, Hospitals, Hotels, Flight Kitchens, Corporate & industrial canteen


  Marketing Strength:
One Senior Area Sales Manager with 10 Sales Representative to take care of the entire network have been recruited. The basic field work of meeting potential customers sampling has started and the follow up on feedback is being handled by professional agency.

Leading Marketing Consultancy firm ‘Sixth Sense Management Consultancy’ having wide experience in FMCG product marketing /networking has been appointed to guide Pride Foods team.

  Sales Promotion Activities:
We have planned promotional activities under the guidance of our Marketing Consultancy Firm to promote products thru different activities like:
Product Scheme – at launching levels, festive season.

Sales Promotions (live / display / interactive) targeting specific segments like supermarkets, school kids, housewives.

POP materials for retail shops /supermarkets.

Target based Incentives to Distributors & Sales team