About Us
Established in 2007, the venture was started jointly by Mr.Haresh Mataliya & Mr.Nimesh Joshi. The idea of coming together was a common interest / liking for eating /enjoying bakery items. Two brains, one with business acumen and other professionally /technically qualified & trained in bakery products manufacturing, got together to form PRIDE FOOD, the “classic bake” brand.
A Few Words About Us
THE BRAND – “CLASSIC BAKE”
When the vision is to create & excel in quality of the product to be launched, the produce – Cup Cake & Muffins have to be baked to perfection, deliciously flavored, spongy with good shelf life – all the characteristic of a classic bakery product, hence the name “CLASSIC BAKE”.Pride Food’s is launching it’s brand of cup cakes, Bar Cake and muffins under the brand name of “CLASSIC BAKE”. The production trials have been successful and the feedback for taste, consistency and presentation is positive.
Vision
The market though having variety of brands was still lacking in quality as far as certain produce like muffins & cup cakes. The gourmets they are Mr.Haresh & Mr.Nimesh in bakery products, decided to launch a “product that would match & excel those products available in market”. New flavors not introduced before and totally vegetarian product (eggless) would be the USP of Pride Foods. To Create a niche in the Muffin & Cup Cake segment is the prime target.
Mission
To achieve the vision, efforts will be for –
- Quality with variety in flavors (initially 3 common flavors + 1 new flavor)
- Creating awareness about the consumption (when & how) of Cup cake & Muffins to the middle & upper middle segments through promotions
- Maintaining highest standards of hygiene and manufacturing practices of the trade.
- Forming a strong network of distributors & retailers.